Relationship with Society
(GRI SO1)
CTEEP seeks to contribute to sustainable development and social inclusion through initiatives and projects geared to the communities in the vicinity of its transmission lines and operations. These projects can be funded by the Company itself or sponsored by third parties through incentive laws. Sponsorship deals are closed after transparent examination of proposals submitted, in line with the Company's CSR guidelines. In 2013, CTEEP invested R$ 368,756 thousand from its own funds in social and cultural projects, without resorting to tax incentives.
Amigos da Energia (Friends of Energy)
This project was created in 2012 to build a closer relationship between the Company and neighboring communities by disseminating information about living safely in the vicinity of transmission lines. In 2013 alone, the project benefited 11,241 children and teenagers and 196 teacher directly. There were 242 talks at 57 schools in 27 cities and town in São Paulo State, in locations indicated by the Company's Regional Managers. (http://amigosdaenergia.ideiaeconceito.com.br)
The number of participants between the creation of the project and the close of 2013 is upwards of 20 thousand. They learned about the importance of energy transmission for Brazil and received safety information, for example, about the risks caused by kites, illegal and accidental fires, and waste disposal among other recommendations, reinforced by informational materials.
After these successes, the Company will broaden the scope of the project. To that end, it is considering introducing new communication channels with the community in 2014. As far as teachers are concerned, CTEEP is planning to prepare them to use these contents in class. The project is also going to seize other opportunities for interaction, such as neighborhood associations and churches, to achieve more direct communication with adults.
Sponsorship and Movies with Power-Related Themes
Two projects sponsored by CTEEP in 2012 were launched in 2013. Fragmentos de Paixão [Passion Fragments], produce by INPE [Instituto Nacional de Pesquisas Espaciais, or Brazilian National Institute for Space Research] and Na Trilha da Energia [On the Trail of Energy], produced by Instituto Acende Brasil [''Light Up Brazil Institute'']. The sponsorship deals were made under the terms of the cultural incentive laws in 2012.
A series with five 26-minute episodes, Na Trilha da Energia (www.natrilhadaenergia.com.br) premiered on TV Cultura in May and showed the path of electricity from generation to consumers' homes. It focused on environmental and population safety during the construction and operation of all projects.
In October, the Fragmentos de Paixão documentary (www.fragmentosdepaixao.net.br) opened in five Cinemark theaters (in São Paulo, Porto Alegre, São José dos Campos, Manaus and Rio de Janeiro). It should be noted that it was the first Brazilian scientific documentary shown in mainstream commercial theaters.
The film focuses on lightning events in Brazil's history. It traces the journey of a scientist who comes across six lives affected by lightning in different manners. The project received considerable print media and TV coverage and raise awareness of lightning-related risks, the impact of lightning on the electricity industry and climate change.
Na Trilha da Energia was made by Canal Azul Consultoria Audiovisual LTDA. and Fragmentos de Paixão by Iara Cardoso.
Energia Solidária (Solidary Energy)
The Energia Solidária Program continued the Company's volunteering initiatives in 2013 and organized new editions of the Winter Clothing Drive and the Christmas Campaign. Employees from the Headquarters and Regional Offices collected 61 boxes of winter clothing and about 370 blankets during the first campaign, and over 1,075 toys at the end of the year. Overall, the donations went to 27 charities, including the Social Solidarity Funds and organizations registered in Fundação ABRINQ's (Foundation of the Brazilian Association of Toy Manufacturers) Nossas Crianças (Our Children) Program.
